In 2014 December, FB conducted a test on ” Sell Something” button, which will help people and groups to sell and trade products via FB. Another feature “Dynamic Product Ads ´’ allows merchants to load the product catalogue into FB page that can lead to direct purchase in the future. Another rumor is that FB is going to have its own mobile payment platform.
Pinterest already announced a “Buy’ button which helps the clients to make transactions within the platform and it will be live in late 2015. Social commerce may take some more time to become popular, but no one can deny the importance of companies using their social media pages for more conversions
Toronto based Turnstyle solutions has developed a cell phone tracker which tracks the radio signals from client’s mobile phone to determine the physical location of the client. It gives the information about where the client goes and what he prefer and where he spends maximum time and this data is used in designing a product effective marketing.
Marketwired is a pres release distribution company, which helps client by letting them know which the best time is to tweet.
Companies already have new strategies to attract more clients like community based market place, in this; individuals directly communicate and sell the products. They are almost like personal advertisements. There are other e commerce sites which sell products in a discounted rate when enough number of buyers agrees to buy the same product. Other ecommerce companies use the client testimonials and reviews to market themselves.
As the technology enable us by helping to have more conversions and sales there are many other concerns which arise, especially in this post-Snowden era. All of them are evolving around privacy issues. The details of the clients should be kept private, privacy setting should be embedded in design, and user privacy should be the priority.
