Proactive Re Branding happens when a company is looking to reach an expected goal, especially when the growth has to be from the international market. The consolidation of the existing products and services is done for the consistency and also to save the money. This movement can appeal the audiences, and bring back the relevancy of the company.
Reactive Re Branding happens when companies are looking for a particular event to happen like M&A, Negative Image, Legal issues, and major competition from other companies. For obvious reasons many bigger brands has embraced this technique which has helped them in increasing their brand value.
J Crew, the American retailer company started in 1947, and which was very popular and successful, was facing crisis during 2003, and the company started its re branding efforts by appointing a new CEO, who was well experienced with brand ‘ Gap”. J Crew, as an initial step started off with a new catalogue which J Crew never had. Same time they re launched their most neglected men’s wear section, by giving a new place.
Burberry which was considered as a brand for hooligans and hippies had a very negative image worldwide with their strange colors and designs. Some public places, even banned people with this brand. On re branding Burberry as a popular brand, the products were redesigned with modern and popular trends and got Hollywood celebrities as endorsers. Now the company is even opening branches in China. This UK based luxury fashion house paved its way to be a super brand by timely re branding methods.
While FedEx, were the innovator of overnight deliveries and computer tracking method, its competitor UPS was looking at the different ways to reach ahead of FedEx. UPS started its re branding strategies by re-writing their slogan, ‘’Moving at the speed of business" with "What can brown do for you?" Their income doubled within one year than that of FedEx, UPS recently converted their slogan to be a global one ‘’ We Heart Logistics”. With just a slogan and innovative ad methods UPS, the company started in 1907, with its base in the US, has become one of the world’s most admired brands.
Tuesday 19 August 2014
Thursday 7 August 2014
The Wearable Gadgets in Finance Domain
Wearable gadgets are capturing all sectors of industry and finance sector is slowly adopting these gadgets.. The e trend in finance domain started with calculator, now it is Google Glass, and its companion app My Glass, Smart Watches, interactive t-shirts , washable ear phones in hood, USB necklaces, USB cufflinks, Fuel bands, iWallets, and Bluetooth Gloves are few in this series.
Gadgets which are making maximum changes in finance domain maybe the smart glasses for eg Google glass. There are few European banks which are making their accounts viewable through Google glass for their customers. Westpac’s New Zealand office is even developing their on app for the customers. The company is looking for an app which gives their client a peripheral vision which will be like a real time experience.
The smart watches are no less in using advanced technology, they send alert signals according to the changes in share market and they can also used in checking bank accounts. Wearable are chosen over other machines since, computing can be offloaded without any restrictions, and the energy consumption level is very low.
A professor in University of London has created a ring, which has the capability to receive message from the internet. An app connected with the ring will give the details of big data as well. Various alerts from the internet will be sent to the ring which can be sensed by the customer.
Transaction through wearable can be the most secure method since the main inputs will be the heartbeat, pulse, fingerprints, and even the DNA samples, which is unique for all and which can serve as highly secure passwords. The wearable can deliver the message to the right person and that too within no time, this is important in case of reminders and alerts. Alerts like EMI date, credit card dues, and interest rates all can be received by the customers on time.
Wearable are very popular among the fitness freaks but it seems like the gadgets will conquer all sectors as the total revenue on these gadgets , worldwide, has grown to $1.6bn this year, and it is anticipated to be increasing to $5bn by 2016.
Gadgets which are making maximum changes in finance domain maybe the smart glasses for eg Google glass. There are few European banks which are making their accounts viewable through Google glass for their customers. Westpac’s New Zealand office is even developing their on app for the customers. The company is looking for an app which gives their client a peripheral vision which will be like a real time experience.
The smart watches are no less in using advanced technology, they send alert signals according to the changes in share market and they can also used in checking bank accounts. Wearable are chosen over other machines since, computing can be offloaded without any restrictions, and the energy consumption level is very low.
A professor in University of London has created a ring, which has the capability to receive message from the internet. An app connected with the ring will give the details of big data as well. Various alerts from the internet will be sent to the ring which can be sensed by the customer.
Transaction through wearable can be the most secure method since the main inputs will be the heartbeat, pulse, fingerprints, and even the DNA samples, which is unique for all and which can serve as highly secure passwords. The wearable can deliver the message to the right person and that too within no time, this is important in case of reminders and alerts. Alerts like EMI date, credit card dues, and interest rates all can be received by the customers on time.
Wearable are very popular among the fitness freaks but it seems like the gadgets will conquer all sectors as the total revenue on these gadgets , worldwide, has grown to $1.6bn this year, and it is anticipated to be increasing to $5bn by 2016.
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