Credit World News

Proactive Re Branding happens when a company is looking to reach an expected goal, especially when the growth has to be from the international market. The consolidation of the existing products and services is done for the consistency and also to save the money. This movement can appeal the audiences, and bring back the relevancy of the company. Reactive Re Branding happens when companies are looking for a particular event to happen like M&A, Negative Image, Legal issues, and major competition from other companies. For obvious reasons many bigger brands has embraced this technique which has helped them in increasing their brand value. J Crew, the American retailer company started in 1947, and which was very popular and successful, was facing crisis during 2003, and the company started its re branding efforts by appointing a new CEO, who was well experienced with brand ‘ Gap”. J Crew, as an initial step started off with a new catalogue which J Crew never had. Same time the...

Wearable gadgets are capturing all sectors of industry and finance sector is slowly adopting these gadgets.. The e trend in finance domain started with calculator, now it is Google Glass, and its companion app My Glass, Smart Watches, interactive t-shirts , washable ear phones in hood, USB necklaces, USB cufflinks, Fuel bands, iWallets, and Bluetooth Gloves are few in this series. Gadgets which are making maximum changes in finance domain maybe the smart glasses for eg Google glass. There are few European banks which are making their accounts viewable through Google glass for their customers. Westpac’s New Zealand office is even developing their on app for the customers. The company is looking for an app which gives their client a peripheral vision which will be like a real time experience. The smart watches are no less in using advanced technology, they send alert signals according to the changes in share market and they can also used in checking bank accounts. Wearable are chos...