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Showing posts from May, 2014

Drones: A Friend or a Foe?

Drones, generally known as UAVs (Unmanned Aerial Vehicle) are widely used in military operations since 2000. Austrians started this trend by using pilot less balloons in the war against City of Venice in 1849. Drones are not only used for military purposes, but also for non military purposes like natural disaster management, without endangering human life, supervising big real estate properties, for aerial coverage by motion picture teams, professional photographers and even by the farmers who don’t employ many workers. In the west drone usage is limited to police patrolling, oil pipe inspection, tracking illegal immigrants and intelligence gathering. Drone industry is growing rapidly from $5.2 billion annually to $11.6 billion. According to the claims of Teal Group Corporation, a US aerospace consultancy, UAV industry will be a big industry within the next ten years. Their statistical report says that there will be 50 medium –altitudes, long endurance ( MALE) UAVs, 60 navy UAV s , 7...

The Tale and the Sale of The Male Beauty Brands

It is not just buying a shaving cream or a deodorant, but much more than that. The revolutionary rise in the demand for male cosmetics got kick started in 2004 after Emami launched their new range of fairness products for men in 2004. The male skincare segment is expected to grow annually by 25% on the base of skin whitening creams. Brands which dominate this market are Emami's Fair & Handsome and HUL's Fair & Lovely Max Fairness. Dabur's Oxylife creme bleach which claims a triple action system will also look to tap this market with the oxygen releasing formula which will enhance men’s beauty. Instant fairness is highlighted during the commercials unlike other whitening creams which give results after a few weeks that’s what Emami claims. The Garnier Men range had an early start in the male skincare product segment. " Launched in 2009, today Garnier have a market share of 27.7% in the men's skincare market. The potential of the segment is in convertin...