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Showing posts from March, 2014

Future Trends in eCommerce

Sales through the internet, has changed the pre existed business patterns despite the geographical barriers. Whether it is C2C, B2B or B2C, eCommerce is flourishing day by day and gives a promising outlook in the coming years. The eCommerce wave is stronger than when they had started in 1995, gained much base by overcoming the IT downturn in 2000. From mere online travel booking and matrimonial sites, eCommerce has grown tremendously with refined methodologies making eCommerce more and more attractive. Trends in eCommerce industry are changing and competitors are looking for any method which makes their business more profitable and practical for the consumers. Below listed are the few trends which will dominate the eCommerce industry in 2014 Big Data Analytics Next time when you take part in a survey and mark your responses, your personal traits may get recorded at the backend, by which the surveyor company can use this data either for their existing promotion or to create a ne...

Socially Yours

When Mr. Dave Caroll posted his music video "United Breaks Guitars" on YouTube he never thought that his video will ever cause a damage of $180bn to the United Airlines Company. This famous musician from Canada was flying to Nebraska on United Airlines, and was very angry and hurt when the baggage handlers of the airline broke his Taylor Guitar worth $30, 000. His claims for the compensation was rejected by the airline company, stating that his case was not in compliance with the company's compensation policies. The video went viral and after the fourth day around 1.5 million people watched it, 2000 tweets, 777 blogs were based on that incident and 339 online portals reported this incident. The company lost around 10% of its market cap. The Taylor Guitar Company reaped benefits through this video and they offered props for the next 2 music videos in this series. And that's the power of social media and these days customers are using this platform extensively for di...